Key Career Objective:

Seeking a permanent long-term Senior Management position that will utilise my extensive portfolio of skills and broad experience in the International Automotive Industry. This position will include Sales, Marketing and After Sales of premium/luxury/ saloon, sports, niche and / or SUV products. Ideally joining a premium, niche automotive business leader to deliver best in class strategic results using my business development, sales and marketing, pioneering, engineering, consultative and negotiating skills.

Key Skills:

• Adept at leading specialist teams in managing premium and niche automotive brands and products to targeted customer groups.
• Driving creative, effective, unique and exciting below-the-line (BTL), including direct marketing (DM), activities that complement the above-the-line marketing (ATL) brand investment in building and developing markets.
• Defining and developing new markets and introducing and re-introducing specialist brands & products.
• Defining market potentials, including brand and product segmentation, and achieving market penetration and commercial objectives.
• Promoting the brand’s unique selling propositions (USP’s), and the global brand character and image, to maximise business performance potential.
• Effective in coordinating “voice of marketâ€� to central team, and “voice of teamâ€� to market.
• Identify and utilise unique synergies and retail business opportunities via local wholesale and retail business partners.
• Identify and set key performance indicators (KPI’s) with which to measure and assess business performance, revenue streams and profit retention.
• Extensive experience in multicultural team management with an emphasis in the Middle East (10 years) Far East (China and South Korea) including ability to manage British, European, Asian and Eastern European teams.
• Maximise specialist and multicultural team performance to achieve business unit objectives.
• Conversant in IT skills, windows, MS office.

EMPLOYMENT HISTORY:

2009 � Present Automotive business Development Plus Four International
Plus Four International is a worldwide specialist automotive consultancy providing dealer support and development services. Specifically, I have been directly involved in developing the market entry business plan for a major middle eastern company to introduce a premium European brand to a new market in the middle east. I am also doing business development work in Eastern Europe for a Premium Dealer Group. I specialize in automotive business development, with specific assignments for brand and product introductions and development, brand retail environments, network development, dealer & network viability assessment & improvement, interdepartmental business integration, integrated sales & after sales business prospecting best practice, and including revenue stream maximization & profit retention.


2000 � 2009 Multiple Positions within same Company Jaguar Land Rover, UK

2008 � 2009 Network Development Director � China Jaguar Land Rover, UK
Responsible for the complete, planning, selecting, and appointment process, including dealer business planning, viability, operating standards and corporate ID compliance. Plan and implement the “eyes of the customer program, designed to take dealer teams from General Manager to all customer contact staff, through the customer walk through the dealership. Developed the long range China representation plan, developing the joint network to 40 Jaguar & 50 LR dealers in the next 3 to 5 years. Including close coordination with new & pre-owned car sales, marketing, and after sales Directors in upgrading the CI and capability of the existing network, as well as redeveloping the older dealers and creating J & LR dedicated dealers in the major city metro areas.

2003 � 2008 Regional Manager Importer Markets - Eastern Europe Jaguar Land Rover, UK
Russia, Ukraine, Moldova, Romania, Poland, Hungary, Czech Republic, Slovakia, Slovenia, Croatia.

Jaguar & Land Rover business management, including, sales, overview of after sales, marketing, PR, network development, and all aspects of management via importer business partners in each market. Supporting & developing the Business plans, managing importers marketing plans to coordinate with central activities, utilizing of central resource and assets, in order to achieve the Wholesale & Retail budgets in each market. Implementation of tailor made marketing actions, and customized programs, in addition to the central marketing plan including the implementation & development of the J LR assured pre-owned vehicle remarketing program, assist in the growth actions required to plan & achieve their potential. Activities included developing defined plans for fully compliant, commercially viable dealers, in additional key market locations, develop marketing plans that make best use of available assets and tailor local marketing activities to support the local sales potentials, fine tuning the sales processes to monitor sales activities against agreed objectives aligned to the monthly forecasts.

2000 � 2003 General Manager Importer Operations � South Korea Jaguar Land Rover, UK
Direct financial, bottom line responsibility for the Land Rover Korea Business unit. Established a productive, effective, profitable and proactive LR Korea National Sales Co. (NSC) team, to support with sales central ops. Maximized integration and synergies in Korea for Land Rover, FMC / PAG brand operations & Dealer network. Identified, inducted and established a profitable retail dealer network, for Seoul and key cities, for new and pre-owned vehicles. Established and controlled optimum brand lines and stock, vehicles & parts, for the market to achieve best possible profitability & financial contribution. Initiated, directed and controlled, central Marketing, PR, New and pre-owned, Sales, and after sales activities, within the fixed and variable marketing budget. Established and maintained a central customer database. Supported dealer activities to ensure achievement of with sale and retail targets. (Business growth from 100 units in 2000 to 255 units in 2002 FY) including winning the corporate Freelander sales competition for 2002, based on highest performance over budget. Maximized benefits of marketing budget, above and below the line activities � (focus on value added benefits for same cost. Targeted marketing activities) ensure that new dealers are correctly trained, supported and followed up, to ensure that brand values are achieved and maintained. Create a strong relationship between LRK, dealers, and LRO Clubs Korea. (To encourage Ambassadorship). Prepared, presented and agreed 2000, to 2003 yearly LRK NSC budget, as part of PAGK. Manage the LRK budget elements, forecasting and performance. Submit 5 Year, long range Business Plan, volume, financial and NSC forecasts to Regional office & LR UK HQ. Manage and direct the new model launch programs. Main projects were the New Freelander in March 2001, and the Discovery and New Range Rover in September 2002. (all very successful, achieving a high level of press exposure, (approx half mil GBP for each) with above budget, on forecast retail volume, revenue & net profit performance.)

1994 � 2000 Group Sales Manager Al Tayer Motors LLC Dubai, U.A.E.
Three Branches � Dubai, Sharjah, Ras Al Khaimah. Managing the Land Rover / Rover, new and pro-owned cars sales operations, including vehicle order plan, and vehicle ordering, trade–in values, agreeing the Marketing plan, coordinating Marketing activities for New and Pre Owned Vehicles. Achieving combined sales of approx. 1000 Units per year of GCC specification vehicles. Including Pre Owned vehicles. Achieved by focusing the sales advisors into individual specialty groups for each model, including a dedicated pre owned vehicles sales operation. Training and development schedule of the sales team, and maintaining the operations CSI at a level in excess of 90%. Daily operations in three showrooms, over 150 Km distance, in Dubai and the Northern Emirates, with a team of 30, including one showroom manager, one branch manager, one showroom in charge, and two senior sales executives. Re-organized the vehicle administration to ensure that we had control of vehicle stock turn, FI-FO, correct model, colour and variants range to ensure availability in accordance with sales forecasts, activities and special promotions.

1993 � 1994 Group Service Manager Al Otaiba Group Co. Ltd., Abu Dhabi, U.A.E.
Three Branches � Abu Dhabi, Al Ain and Fujairah. Managing the Land Rover / Rover, General Motors and Isuzu after-sales operations. Implementing effective measurements of labour sales, parts sales per hour sold, and accessories sold by service and sales advisor. Implementing measuring systems, targets to technicians, service advisors, workshop supervisors and workshop managers. Achieved an increase in after sales monthly revenue from approx. 1.2 million Dhs. (200,000 Stg) to an average of 1.7 million Dhs. ( 283,000 Stg.) in the first 6 months of these new measures, of which aprox 55% from Parts and accessories Sales. Productive efficiency increased by approx. 20% up to an average of 85% and overall labour utilization up to a monthly average of 94%.

1990 � 1993 Service Centre Manager Mohsin, Haider, Darwish LLC, Oman
Franchises � Jaguar, Land Rover, Rover Cars. In Muscat and Sohar. (250 Km distance) Non Franchise separate 12 bay workshop, to handle non Franchise work. The Service Centre included Service Workshop, Body shop, Paint shop, Major units overhaul shop and Trim Shop, a total of approx. 50 work bays. I had total budget / profitability responsibility, including Marketing, Promotions, CSI and staff welfare for a team of approx. 45 staff. The facilities provided high quality servicing, maintenance and coachworks to a high standard on a consistent basis, with an average overall CSI rating in the mid nineties.

Additional Work Experience:

1988 � 1990 Service Manager Mead of Burnham,(Lex Automotive)Surrey, England
Jaguar, Land Rover, Rolls Royce

1983 � 1988 Service and Workshop Manger H.A. Fox, Surrey, England
Jaguar, Land Rover, Rolls Royce

1980 � 1983 Specialist Technician / Tester Achilli Motors, Milano, Italy
Jaguar, Land Rover, Rolls Royce

1977 � 1980 Technician/Advisor/Tester Lex Mead Ltd., Surrey, England
Jaguar, Land Rover, Rolls Royce

1975 � 1977 Technician/Tester Metropolitan Police. Middlesex, England
Jaguar, Land Rover, Rolls Royce

1970 � 1975 Mechanic/Technician Apprentice Tony Brooks Autos, Surrey, England
Jaguar, Land Rover, Rover, Fiat, Lancia.

EDUCATION:

Trinity College, Open University, London, England - BSc degree in Automotive Engineering
Fellowship Degree of the Institute of the Motor Industry

Guildford Technical College, Guildford, Surrey, England - Advanced Automotive Technical diploma
Institute of Motor industry Management Diploma
Certificated Engineer Diploma

Brooklands Technical College, Weybridge, Surrey, England - Basic Automotive Technical diploma

INTERESTS:

Cycling / mountain biking, Skiing, advanced / performance driving, flying (Cessna 152), adventure travel, personal/professional web/blog site.